Home IoT Cloud Cultures, Half 4: Creating distinctive buyer experiences in Italy

Cloud Cultures, Half 4: Creating distinctive buyer experiences in Italy

Cloud Cultures, Half 4: Creating distinctive buyer experiences in Italy


The speedy evolution of technological innovation is really fascinating, but when there’s something that intrigues me extra, it’s the refined chemistry of the folks, tales, and experiences that form how expertise is used every single day. The outcomes of cloud adoption are formed dramatically by the folks and their tradition. These tales present firsthand how expertise and custom mix to type cloud cultures.

In our first three episodes, in Poland, Sweden, and the United Kingdom, we explored how the folks in these international locations have taken vital leaps in delivering new revolutionary applied sciences, and the underlying tradition that helped them get there in distinctive methods. Conversations with companions and clients in these areas gave me a definite view into how a lot of an impression historical past has on the current and future markets. Poland is fearless, leaping proper in and courageously taking over new challenges. Sweden, alternatively, is bold, remodeling easy concepts into international successes. In the UK, their towering aspirations gasoline their dedication to producing premium outcomes. The improvements they’ve created within the cloud are reflective of the distinctive historical past and traditions they imbue. It made me curious to be taught extra. In our fourth episode, we flip our consideration to a different European nation, and uncover a cloud tradition in Italy.

Watch the Cloud Cultures Italy episode

Italy: Having fun with the second

I’ve all the time been enamored by Italian tradition. In my go to to Milan, Italy, I visited a powerful cathedral, explored extraordinary paintings, tasted distinctive cuisines, skilled an Italian cup of espresso, witnessed the well-known Italian fashions, and even took a protracted drive within the countryside in a wonderful sportscar. Whereas there, I seen a typical theme. These easy pleasures are loved by Italians every single day. These lovely experiences enable them to decelerate and respect every second.

A red sports car driving in Italian countryside

I like that Italy has its personal method of doing issues—and that it stays true to how they innovate as properly. Reminding us to think about the fantastic thing about life, the allure of simplicity, and the way we will use expertise to raise on a regular basis moments into highly effective emotions. It’s a Cloud Tradition that understands true buyer satisfaction is twofold: You have got your product AND the enjoyment of the expertise you’ve constructed round it.

“The expertise is one thing that touches each a part of our enterprise, with pace, flexibility and transparency. The cloud expertise is straight linked to how our finish clients expertise every cup of Lavazza espresso.” —Fabio Rangaioli, Data Know-how International Director of Lavazza Group. 

Our conversations with clients and companions helped me see how the highly effective winds of innovation which have converged with native customs, values, and methods of residing in Italy, helped create one thing distinctive.

How are Italian clients utilizing the cloud?

These conversations helped uncover simply how far Italian corporations will go to prioritize distinctive experiences, permitting life to decelerate just a bit bit to benefit from the current second. Under are only a few of the Italian clients who’re remodeling their companies to adapt to the rising wants of their clients in Italy, and past:

  • Zegna established as a cloth maker in 1910 and is internationally acknowledged as a number one international luxurious menswear model. Zegna constructed their status on high-quality materials, notably cashmere and wool, and a refined expression of class for males. Their ZEGNA X system permits for a personalised purchasing expertise utilizing a 360 configurator that makes it attainable for the corporate to fulfill the wants of shoppers the place they dwell—which is more and more extra in a digital area.
  • CREA is the principal Italian analysis group devoted to the agricultural meals provide chains, working beneath the Italian Ministry of Agriculture, Meals Sovereignty, and Forests. They’ve twelve analysis facilities that take care of animal husbandry, aquaculture, plant diet, soil fertility, mechanics, robotics, genomics, and bioinformatics. With the principle impression of agriculture on meals, CREA is strongly dedicated to acquiring high quality and wholesome meals to carry to the desk of Italians.
  • Lavazza Group is a number one producer of espresso merchandise, based mostly in Turin. Since their begin in 1895, the corporate has strived to take care of the identical values as their first little espresso store, whereas rising their enterprise to greater than 140 international locations worldwide, with over 30 billion cups of espresso produced yearly. To enhance the espresso expertise, they use the cloud to watch the well being of their espresso machines to make sure it’s going to produce the proper cup of espresso.

Study extra on how the cloud is impacting trendy enterprise

Know-how doesn’t outline folks and tradition however as an alternative tradition defines expertise and the way we use it. The cloud tradition in Italy has proven me how we will use expertise to raise on a regular basis moments into highly effective experiences. Milan, Italy, is residence to one among our latest datacenter areas, supporting the Microsoft Cloud. Italian clients are already benefiting from a broad set of Azure companies from this new area, serving to them meet native information residency and compliance necessities whereas permitting them to check the bounds of innovation with trendy options to attain their enterprise targets and aspirations. As we transfer into this subsequent period of digital transformation, with AI on the forefront, our mission has by no means been extra vital—to empower each particular person on the planet to attain extra. Everybody has a job to play in creating a greater world and at Microsoft we merely wish to present the instruments and assets to take action.

Watch the Cloud Cultures: Italy episode right this moment.



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