Home Big Data FaZe Clan is the primary gaming model to succeed in 10B Giphy views

FaZe Clan is the primary gaming model to succeed in 10B Giphy views

FaZe Clan is the primary gaming model to succeed in 10B Giphy views


FaZe Clan has added new trophy to its assortment. The esports and life-style group is the primary gaming model to succeed in over 10 billion views on GIF-sharing platform, Giphy.

Sure, FaZe has hit this milestone earlier than high gaming IP like Pokémon (5.8 billion), PlayStation (5.5 billion) or League of Legends (4.7 billion). Actually, FaZe Clan’s attain on Giphy places in on par with mainstream cultural manufacturers. Its friends embody The Bachelor (13.9 billion), Disney+ (12.2 billion), and The Late Present with Stephen Colbert (9.7 billion). FaZe is even near the attain of the Union of European Soccer Associations and its Champions League (15.4 billion views).

FaZe Clan hits 10B views on Giphy with content featuring popular creators like NickMercs
FaZe’s GIFs characteristic well-liked creators like NickMercs.

“At Giphy, we consider within the energy of GIFs to transcend time and stay a memorable a part of cultural moments,” stated Isaiah Lawrence, partnerships supervisor at Giphy. “FaZe Clan’s newest milestone on Giphy is a testomony to this influence, and we’re at all times thrilled to see how our companions leverage Giphy to each resonate with their audiences and make an enduring influence inside their respective industries.”

Preserving FaZe within the dialog

Giphy customers are sharing FaZe’s GIFs and stickers over six million instances per day by way of messaging, Snapchat, Instagram Tales and extra. To perform this, FaZe created evergreen choices and content material that fulfill well-liked searches. This technique has allowed followers to share related FaZe Clan GIFs applicable for all events. Moreover, the esports and life-style model organizes its GIFs into creator-specific classes for simple navigation.


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“We’ve been working carefully with Giphy for years as we each see the worth in offering artistic methods for the FaZe group to work together with each other and the model,” stated Erik Anderson, president of FaZe Clan. “With FaZe seeing over 2 billion makes use of in 2023 alone, we’re excited and motivated to maintain transferring in direction of creating new content material our group is happy about.”

Reaching 10 billion views highlights the load FaZe’s model carries inside the gaming group. In October, GameSquare acquired FaZe Clan for about $17 million in inventory.

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